By developing an end-to-end growth strategy, from the database analysis and enrichment to the growth outreach and paid campaigns.
Leverage changed the way we do B2B Growth Marketing. They helped us build, launch and scale it. They doubled the performance of our email campaigns and generated over €335,000 in opportunities, enabling us to exceed our annual targets. Their spirit and goodwill were at the heart of the support we received.
Benoît Marcellin
COO Nomination
The Company
Nomination is a cutting-edge B2B prospecting platform that empowers businesses to discover and engage with their potential clients.With access to a vast database boasting over 400,000 key contacts spanning more than 50,000 companies, Nomination offers a centralized hub for all the essential information coveted by sales and marketing directors, ranging from organizational charts to email and phone contact details.
The Challenge
Your mission is clear: Develop and expand your B2B growth strategy within the dynamic French market.The primary objective is to generate high-quality appointments with sales and marketing directors through a sustainable and scalable approach. To measure success, specific Key Performance Indicators (KPIs) have been established:Achieve a 350% Return on Ad Spend (ROAS) from the allocated budget.Keep the Cost Per Lead (CPL) for demo requests at a competitive €80.These ambitious goals serve as the foundation for a strategic journey towards growth and success.
Our 4-Step Approach
A- In-Depth Database Analysis
Our journey began with a comprehensive analysis of Nomination's extensive database. We delved into industries, segments, and potential revenue opportunities. This data-driven approach yielded valuable insights, shaping both the Target Addressable Market (TAM) and Ideal Customer Profile (ICP).
Identifying the Target Addressable Market (TAM)
We meticulously identified the most promising industries and segments by calculating the average lifetime value for each. This provided a clear picture of where to focus efforts.
Refining the Ideal Customer Profile (ICP)
This analysis helped us refine the ICP with tangible data and sales insights, providing a more precise understanding of the customer base.
B- Prioritizing CRO Excellence Before Traffic Acquisition
We recognized the importance of Conversion Rate Optimization (CRO) before driving traffic. Our efforts aimed at enhancing the website's performance in multiple dimensions.
Website Enhancement
We initiated a complete redesign, optimizing headlines, colors, images, and product videos. The goal was to make the website more ROI-driven.
Optimizing the Demo Request Page
Recognizing the impact of a well-structured demo request page, we revamped it. Incorporating best practices such as reassurance, customer testimonials, clear lead forms, and refined design, we achieved a 2.5 times increase in conversion rates.
C. Launching an End-to-End Multichannel Campaign
With a well-prepared database and an improved website, it was time to kickstart a comprehensive multichannel campaign. Our strategies included ultra-personalized cold email campaigns, LinkedIn messages, and cold calls as part of our Account-Based Marketing (ABM) approach.
Account-Based Marketing (ABM)
We targeted 100 companies across 10 sectors, with a focus on reinforcing Nomination's brand, initiating quality conversations with key decision-makers, and generating demo requests.
D. Launching Profitable Google Ads Campaigns
Simultaneously, we launched an extensive Google Ads strategy from the ground up. This strategy encompassed various platforms and precise targeting methods.
Multi-Platform Campaigns
Our Google Ads campaigns spanned Display, Youtube, Google Search, Facebook Ads, Retargeting, and Lookalike audiences, ensuring comprehensive coverage.
Highly Targeted Approach
By selecting keywords with low or medium competition, medium to high search volume, and low or medium CPC, we optimized our campaigns for success. Our ad messages were crafted to align seamlessly with the prospect's awareness funnel.
Achieving a Remarkable 350% ROAS
Within just four months, our efforts translated into a ROAS of 350%, indicating that for every euro spent, we generated 3.5 euros.
The results
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